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Furnace 15+ years old? Book a free in-home replacement quote this week, and ask about heat pump rebates.
Instant formFree in-home quote
Get quoteBooked HVAC estimates · GTA & Ontario
Your calendar, held at setpoint
We put qualified homeowners who want a new furnace, AC or heat pump on your calendar. Ads run on your own Meta account, every lead gets a call within 60 seconds, and each area gets one contractor.
Setpoint 12 / mo
12 booked estimates
booked estimates
this month
Holding at setpoint
- First call within
- 60 sfor every lead, during calling hours
- Exclusive
- 1contractor per trade, per area
- Ownership
- Yoursad account, page, pixel and data
- Go-live
- 10 daysfrom signature to live ads
Furnace replacementsCentral airCold-climate heat pumpsHybrid systemsDuctless mini-splitsSecond-opinion quotesFurnace replacementsCentral airCold-climate heat pumpsHybrid systemsDuctless mini-splitsSecond-opinion quotes
The problem with leads
A lead is a name and a phone number. You already get plenty of those. What fills a calendar is a homeowner who picked up, passed a checklist and agreed to a time. That's what we sell.
Typical lead services next to Setpoint
| Question | Typical lead services | Setpoint |
|---|---|---|
| Who else gets it | Often sold to 3 to 8 shops at once | Only you. One contractor per area |
| First contact | Whenever your office gets to it | A call within 60 seconds, in calling hours |
| No answer | Usually dropped | A planned week of calls and texts |
| What lands on your desk | A name and a phone number | A booked time and a homeowner report |
| Ad account and data | Theirs | Yours: account, page, pixel and contacts |
| How it's judged | Cost per lead | Cost per booked estimate and per sold job |
How it works
From scroll to sit-down.
Six steps we run every day, so the only thing left on your list is the estimate.
- 01
Ads on your account
Facebook and Instagram campaigns built around offers homeowners act on: rebates, financing, a second opinion on a furnace quote. They run on your ad account, with fresh creative every two to three weeks.
- 02
Called in 60 seconds
Every request gets a text right away and a call within 60 seconds during calling hours. No answer means a planned week of calls and texts.
- 03
Qualified on the phone
Before anything reaches your calendar, we confirm they own the home, live in your area, want the work within 90 days and will have every decision-maker at the visit.
- 04
Booked on your calendar
A specific time, synced to your calendar and confirmed by text, with reminders the day before and two hours out.
- 05
Report before you knock
Your comfort advisor gets one page on the homeowner: the system, its age, the problem, budget and notes from our call.
- 06
Scored every Monday
Leads, booked, showed and sold, with cost per booked and cost per sold. Then a 15-minute call to keep you at setpoint.
Speed to lead
We call while they're still holding the phone.
A homeowner who just asked for a quote is ready to talk. Twenty minutes later they're making dinner, or talking to whoever called first.
00:38
- 0:00Form submitted
- 0:01Text sent
- 0:38Call connected
- 4:10Estimate booked
- 4:12Confirmation and reminders
Calling hours, respected
Weekdays 9:00 to 21:30, weekends 10:00 to 18:00. Requests outside those hours get a text right away and a call when the window opens.
A week of follow-up
No answer gets a planned week of calls and texts, so no request goes cold on a busy afternoon.
Every call recorded
Listen to any call, any time, and hear exactly how your company is represented.
Before every visit
Know the house before you knock.
Your comfort advisor gets a one-page report on every booked homeowner, sent the moment the estimate is booked.
- Equipment, age and what's wrong
- Budget, financing and rebate questions
- Who will be at the visit, and when
- Notes and a recording of our call
Homeowner reportEST-0412 · booked by Maya
Qualified
HomeownerDana M.Oakville · L6J
EstimateThu, Nov 1910:30 AM · 60 min
- System
- Gas furnace + central AC
- Age
- Installed 2007 · 18 years
- Problem
- Short cycling, upstairs runs warm
- Looking for
- Hybrid heat pump + furnace
- Budget
- Wants financing options
- Timeline
- Within 30 days
- At the visit
- Both owners
- Rebates
- Asked about heat pump rebates
Notes from the call
Has one quote already and wants a second opinion. Prefers mornings. Side door entrance, friendly dog.
6:42
What's included
Everything between the ad and the estimate.
We run every step on accounts you own, and report on the jobs it produces.
One contractor per area
Once you're in, we don't book estimates for another HVAC company in your service area.
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You own everything
Ads run in your name. We work through partner access, and everything stays with you if we part ways.
- Ad accountYours
- Page and InstagramYours
- Pixel and contactsYours
- SetpointPartner access
Done-for-you creative
A half-day shoot with your crew, then new ads every two to three weeks.
Your CRM, set up
GoHighLevel built for your shop and running from day one.
- Missed-call text back
- Reminder, day before
- Reminder, two hours out
- Review request after the job
A week-one quick win
We text your past quotes and customers, so bookings can start in the first week.
Monday scorecard
The numbers that map to revenue, then a 15-minute call.
Compliance, handled
Built to Canadian rules from the first call.
CRTC calling hoursNational DNCL registrationCASL consentOntario in-home sales rulesMeta housing ad categoryCall-recording notice
Fit check
Built for HVAC shops with room on the schedule.
A good fit if you
- Run a residential HVAC company in the GTA or Ontario, doing roughly $500K to $3M a year
- Sell replacements: furnaces, ACs and heat pumps
- Have crews that could take two to five more installs a week
- Can run an estimate within 48 hours of booking
- Hold 4.5 stars or better on Google and a TSSA registration
Not a fit if you
- Are booked six weeks out with no room to grow
- Sit under 4 stars, or have a run of angry reviews
- Can't call a homeowner back within 24 hours
- Want us to pay for the ads, or can't fund about $50 a day
- Only want the cheapest price shoppers
Founding partner pilot
A 60-day pilot with a written target.
We agree on a monthly number of booked estimates and put it in the agreement. If the pilot misses it, we keep working with no management fee until we hit it.
Check if your market is open- Written targetSet from your area, budget and install capacity
- Your ad spendPaid by you, straight to Meta, from your own account
- No long contractMonth-to-month after the pilot
- Bad bookings replacedFree, when you flag them within 48 hours
- In returnAn honest case study and a short video, once it works
Ad spend is never refunded. The guarantee covers our management fee.
Getting started
Live in 10 days.
Nothing goes live until a test lead passes through every step: form, text, call alert, calendar, report and reminders.
- Day 0Agreement signed
Onboarding form and welcome email go out.
- Day 1Kickoff call
60 minutes on services, prices, area, calendar and call rules.
- Days 2–3Access and assets
Partner access, photos, reviews and licences.
- Days 3–6Build and shoot
CRM, forms and calendar sync. Half-day shoot and edited ads.
- Day 7Test lead
One test lead through every step. It has to pass.
- Days 8–10Launch
Ads on before 9 AM, then we watch the first 48 hours.
After launch
Meta learns for a few days, we aim for your first booked estimates in week one, and your scorecard arrives every Monday.
FAQ
Questions owners ask.
Anything else, ask on a 15-minute intro call. No pitch deck, just your market and your numbers.
Book an intro callNo. We put booked estimates on your calendar. A lead is a name and a number; we only book someone after we've reached them by phone, checked they qualify and agreed on a time.
One contractor per area
Is your market open?
Tell us where you install. We'll check availability and book a 15-minute intro call.
- 01Intro call, 15 minutesYour area, install capacity and goals.
- 02Your numbersWhat your market and budget can support, before you commit.
- 03Pilot agreementIf it fits, we write down the target and start the 10-day build.